Unloch XO is a Scottish & Japanese Whisky, that renews the historical connection to the birth of Japanese Whisky and the importance that Scotland had and will continue to have under one name.
The founder of Yamazaki, Shinjiro Torri sent Masetsaka Taketsuru to Scotland after the end of the First World War to gain as much experience about the Scottish whisky industry as possible. After almost three years, Taketsuru returned to put his knowledge into practice. This is where the connection to the whisky cultures began.
Unloch XO is my concept for a unique amalgamation of both the Scottish and Japanese whisky distilleries. Retaining the individual essences of both cultures in the brand establishes the nature of this singular brand, that carries through to the design. By having a literal fusion with the O of the rising sun and the X for the saltire it conveys the goals of a pure solution to their whisky, initially being the blended malt whisky.