Autism spectrum disorder is a condition that affects social interaction, communication, interests and behaviour. It includes Asperger syndrome and childhood autism. The main features of ASD typically starts to develop in childhood, although the impact of these may not be apparent until there is a significant change in the person’s life and surroundings. In the UK, it’s estimated that about one in every 100 people have the disability.
The aim is to communicate and educate people effectively on ASD through the use of typographic design. Creating impact for the campaign was vital. A focus on clearly conveying meaningful information through the design, that links to the subject matter was required. This creative response is to tackling the lack of universal understanding of ASD, where it comes from and what can be done to support.
Client: National Autistic Society
Personal Project
The unravelling design allows for new spreads to be discovered with every turn of the page, leading the reader ultimately to the end where the brochures folds out to three posters that convey the triad of impairments.
As ASD is a spectrum disorder it is best suited to be communicated in the print spectrum of CMYK as it allows the three brochures to work perfectly as collection. This allows each booklet to be produced as a two colour print.
Intended for the family and friends of people with ASD, overall spreads convey typographically some of the struggles faced with being on the spectrum, such as a persons senses being withdrawn or overwhelming and this being shown as varying levels of depth aligned to the title to convey that a person on the spectrum may have drastically different senses. Below is a prime example of how routines, once established, can be a very regimented and comforting occurrence, breaking such routines can cause distress.
