Thistle Seafood’s is a massive supplier of fish food products that supply for the likes of Sainsbury’s and Aldi. As a brand, they wanted to establish their own fishcake products with open reign to produce packaging that stands out against supermarket own brand products. The visual language maintains balance by utilising the flavours colours with soft pastel tones. This style has established the way forward for Thistle’s Seafood’s own brand visual approach, and is now a growing line of fish products.
Client: Thistle Seafood’s
Team: Creative Director Stuart Gilmour, Account Management Gordon Dyett, Geo Chierchia & Brad Cunningham