Autism spectrum disorder is a condition that affects social interaction, communication, interests and behaviour. It includes Asperger syndrome and childhood autism. The main features of ASD typically starts to develop in childhood, although the impact of these may not be apparent until there is a significant change in the person’s life and surroundings. In the UK, it’s estimated that about one in every 100 people have the disability.
The aim is to communicate and educate people effectively on ASD through the use of typographic design. Creating impact for the campaign was vital. A focus on clearly conveying meaningful information through the design, that links to the subject matter was required. This creative response is to tackling the lack of universal understanding of ASD, where it comes from and what can be done to support.
Client: National Autistic Society
The unravelling design allows for new spreads to be discovered with every turn of the page, leading the reader ultimately to the end where the brochures folds out to three posters that convey the triad of impairments.