Design Around Me: Mind & Body Tools
A recent addition to my note taking collection is one of Aaron Draplin’s Field Note products, most people in the design industry will know of him, but if you haven’t its ok, I was one of those people too, the benefits of your friends also being designers are you all share new discoveries. The products use the typeface Future Bold, his success has stormed the design community, it is something so simple but ultimately crucial for a designer for on the go, small enough to fit in your pocket and available in a variety of papers, such as lined, plain and dotted paper, dotted being my favourite choice.
There is a massive range of available and exclusive versions of the field notes making it something for collectors to want to have and fill with notes, memoires, designs and a home for ideas that can become the next best thing. This is a sleek black design, I went for this design as most of my notebooks and sketchbooks are black.
Bikes are something that has a purpose, but also look stunning and allow us to go faster. The brand reflects the products simplicity by using tight typography, with the clever reversed bowl that creates clever imagery of a person on a bike. The colour brings in a hint of brand development, giving just a hint of colour prevents the design from being too bland. Currently the brand has changed for this bike but there is something that draws me to this logotype as it communicates to the uninitiated what the brand is and its message. All I can say is that the new logo invokes speed and sleekness and just that little bit more as well as coming across as something within the sports world, but I feel it fails at communicating the kind of sport that Boardman Bikes specialise in.
Holland & Barret
Holland & Barret are a household health shop brand that supplies a variety of supplements and food products that range from organic to vegan selections. I picked a common product that I own and use on a daily basis, which is Cod Liver Oil and Flaxseed. The logo always lines the outside of the products. The combination of the label and logo always flow and remain constant at any size, establishing the company’s consistency. The designs are far from medical, although they do almost reflect the golden age of medicine and lets the decorative boarders add that bit of upmarket and public shopping experience. Taking into an account that the products are on the shelves with other various and mainstream health products so there is a need for something with a bit of punch. Finally I would say that the packaging always brings such good examples of typography as well as excellent hierarchy and layouts. Although not all products are big enough so the format can lean on the smaller scale of things, overall H&B produce a simplistic solution to health goods that don’t over power but still give a good visual attraction.